#Storytelling #CX #Customercentricity
It sounds so simple: you have an idea, build a product or service, and start selling it. Right?
Well, not exactly. Over 100,000 people have tried before you, and the majority have failed.
Why? The wrong approach and the wrong focus and 1000 more excuses available. Home | Startup Graveyard
Wrong:
If your main goal is to make money, you’re setting yourself up for failure. If your primary goal is to offer a solution, ensure it’s the right solution—and then the money will follow. Customer-centricity is the true path to success.
A Simple Solution to the problem:
Here’s a great example from the mountain biking industry that showcases the power of #Storytelling and a user-focused approach:
The Problem:
Every mountain biker knows the struggle. It’s an expensive sport, and as you improve, the costs only grow. Not just the bike itself, but also the components, maintenance, and travel to different locations. On top of that, maintenance takes time—time you’d rather spend riding!
The global mountain bike market, which generates billions annually, is fully aware of these challenges. They offer all the shiny bikes, gear, parts, and services to support this hobby, with the aim of delivering quality at a fair price. However, the competition in this massive market is fierce. Every brand tries to stand out by offering unique models (often innovating), which leads to a flood of non-compatible and non-universal parts, further driving up costs for riders—leaving our wallets empty.
The Hero offers the Solution:
Now, click here to see what these guys from Freakynuts.com have done. They’ve provided a customer-focused solution that allows you to ride a universal wheelset on any mountain bike. Typically, when a rider switches from a single crown to a double crown fork, they’re forced to buy a new wheelset—or worse, re-lace their existing wheels with a different axle size. This, when all we bikers want, is to spend our money on experiences—like trips, lift passes, and other adventures.
The solution is simple. These innovators offer Fork-adapters for virtually every brand on the market, (For the Rockshock Boxxer or Fox 40 Fork and so on) creating a universal sizing system. This saves riders time, money, and hassle and the Special Secret sauce: Low price, simple order and delivery process, shipped today. Check their Video on Youtube.
Sure, it might be #disruptive for the big brands selling MTB Forks whose main goal is “making more money and enlarging Market share” witch is legitim. But the rider doesn’t care about the Scope from the Sales Department.
Their MTB rider Clients sees these guys as heroes because they approach the problem from the user’s perspective. They think and act like the customer/user, focusing on #CX (Customer Experience) and solving real pain points and delivering Gains.
And that is the key to success. Offer the right solution, and the rest will follow. #Customercentricity